Over the last decade Finland has become the epicenter of a cult for lobbing your mobile phone as far as you can, otherwise known as the Mobile Phone Throwing world Championships.

Just why would you throw your once loved pride and joy, the device that was your friend, diary, organizer, the device you used to order pizzas, taxis, etc on, so why would you throw it? Well let’s go back in time first, the games began in Savolinnain Finland back in 2000, they went international in 2004, whereby every man and his old mobile (and sometimes an iPhone 4) throw a mobile as far as a person can throw.

So why throw a mobile phone? At the heart of it, it’s a fun way of engaging people to be aware of recycling. A few of the big recycling companies have gotten behind the idea and are now sponsoring the games, to help support the principles of environmentally-sound disposal of mobile phones and electronic goods.

So armed with a mobile that weighs about 220grams, there are four games, the ‘Traditional’ you get three goes at throwing your mobile phone, simple – the furthest throw wins. Then there’s the ‘Freestyle’ which the contestants get points for creative and aesthetics choreographics for throwing a phone. And then there are the ‘Traditional Little League’ games for children under 12. Finally there’s the ‘Team Original’ where up to three competitors have one throw each with their scores added together.

Just if you’re wondering, the current (unofficial) world record as of August 2007, for the furthest single throw is 95.83 (314.4) ft by Chris Hughff.