If you count the businesses and organisations that are on board, the 10:10 commitments made so far add up to well over half a million tonnes of climate-changing CO2 – equivalent to taking 200,000 cars off the road. Not bad for a movement that's less than a year old.
On Monday 10:10 has shot past the 100,000 signups mark, thanks to a lady named Sandra Antonovic. At this point you're probably wondering who this Sandra person is?
Back in July the 10:10 global team partnered with an organisation called Nektarina – a three-person outfit who, led by the irrepressible Sandra, took on the formidable challenge of coordinating 10:10 campaigns in 24 countries across the Balkan region. They set about it with incredible zeal, and were soon racking up the victories.
The next move was to recruit a crack team of volunteers for a massive signup drive. Sandra and her merry band descended on the region's unsuspecting parks, supermarkets, beaches, shopping malls and small businesses, and they never stood a chance. When the dust settled they counted 15,987 new signups!
Just one tiny problem – they're all on bits of paper.
So if you fancy helping out give 10:10 a call…
